This page is a sales letter. The product is me.

Most marketers show you a portfolio and ask you to trust it. I'd rather sell you something right now — and leave my notes in the margin so you can watch me do it.⁰²

Dear future client,⁰³

I'm a direct response marketer. I build what stands between attention and revenue: acquisition funnels, copy, CRO, consulting — whatever it takes to turn your audience and cold traffic into paying clients.

Everything I now do for clients, I first proved in the hardest arena in marketing: the cold inbox — strangers with no trust, no context, and no reason to reply.⁰⁴ If a message can convert there, turning your audience and your traffic into clients is a physics problem, not a miracle.

And sometimes, after looking under the hood, my honest advice will be: don't hire me.⁰⁵ If the real problem is your offer, your pricing or your traffic, I'll tell you before you pay — not after.

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Who this is for. I work with coaches, infopreneurs and high-ticket online service providers — mainly in France, the UK and the US. If your offer sells for four figures and up, and your growth depends on turning attention into clients — cold traffic or your own audience — keep reading. If not, this letter isn't for you — and I'd rather you close the tab than waste your time.⁰⁶

What I actually do:

• FunnelsAcquisition funnels engineered to turn cold traffic and audiences into booked, paying clients.
• CopySales pages, emails and ads — written to be measured, not admired.
• CROTesting and optimizing what you already have until the numbers move.
• ConsultingJudgement. There are twenty ways to say anything — I've tested which ones convert.⁰⁷

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Here's what I won't do: promise you a formula. There isn't one. There's research, positioning, writing, testing, and the discipline to kill whatever doesn't perform — a line, a funnel, an entire strategy. Even my favourites.

If that sounds less exciting than what the gurus sell, good. Their business is selling excitement. Mine is selling yours.⁰⁹